Justin Downs
Justin Downs - CTO

Justin Downs was born and raised in Detroit and has lived in New York since 1997. He graduated SVA in 2002 with a BFA in Fine Arts and Semiotics, attended CUNY City Tech and received a Masters degree from ITP at NYU in 2008. He has over ten years experience working globally in technology development, prototyping and fabrication from conservation and health (Africa) to large-scale public projects (Stockholm, New York, London). In addition to field experience, his theoretical practice has been published in the Huffington Post, the Open Source Journal and has lectured at the Wildlife Conservation Society (WCS), the Earth Institute (NYC) and Eyebeam (NYC). With this experience comes a skill set that can translate theory into tangible solutions. [More]


Amazing illustration by Leslie Stem. © 2011.

Benedetta Piantella
Benedetta Piantella - CFO

Benedetta was born and raised in Parma, Italy. She received a BFA from Tufts University and SMFA Boston in 2004, while taking courses at Harvard, MIT and Mass Art. The same year She organized her own emergency response efforts during the Tsunami of 2004 in Sri Lanka. In 2008 she obtained a Master's from the ITP program at NYU and a Master's from CUNY and La Sapienza University, in community management and journalism. She has taught lego robotics, worked for! in Milan, and Smart Design in NY, producing interactive prototypes for high end clients. She has built partnerships with organizations such as the UN, UNICEF and the Earth Institute and has field tested projects in Uganda, Kenya and Tanzania. [More]